Nickelodeon – Viacom Consumer Products is also the leader in the entertainment license in 2009 and celebrates the 10th anniversary of pop-culture icon SpongeBob SquarePants. During the aspiration of the milestone, we will see the eccentric yellow sea creature on fine jewelry, watches, luxury organic T-shirts, furniture, CDs and DVDs. The Dora the Explorer International Preschool phenomenon will feature a variety of new products and DVDs for “Dora Saves the Crystal Kingdom” and the new “Dora`s Explorer Girls” brand, which will show a slightly older Dora model and accessories for girls aged 5 to 9. Nick Jr`s animated series “Ni Hao, Kai-lan” will be released in 2009 with toys for bilingual property. Nickelodeon`s latest live action series “True Jackson, VP” will debut in clothing and furniture at the Tween Fashion Career Show, while the successful multi-platform iCarly property expands into new categories such as clothing, footwear and sheets. In addition, Avatar: The Last Airbender will be the partner for its epic cinematic adventure directed by M. Night Shyamalan. Building on its strong portfolio, NVCP will continue to improve merchandising programs for favorite consumers such as Go Diego, Go!, The Backyardigans, The Wonder Pets!, Clues Blues and Neopets. Winchester`s licensing force in the hunting, sports shooting and outdoor lifestyle categories further increased sales in an additional year. Major licensed products include long guns and related accessories, clothing and footwear, as well as a wide variety of lifestyle products, including the new Woodlands furniture collection.

The real estate that generated the licenses in 2008 was Mega Mindy, Anubis House, Bumba, Pirate Pete and K3. The new brands for 2009 in the Studio 100 portfolio with an international attraction and a strong international tv distribution are Big and Small, Zigby and Kerwhizz. Retailers in Belgium, the Netherlands and other European countries that were partners in 2009 include Karstadt, Blokker Group, Fun, C-A, Carrefour, Metro Group and Toys “R” Us. Last year, Kellwood focused on key sportswear and accessories categories. For 2009, the company will build on this strategy by pursuing licensing efforts across a wide range of its own Kellwood brands to expand its global reach. The company will continue to maintain partnerships with retailers such as Macy`s, JCPenney, Kohl`s and Sears. Licensing is increasing as manufacturers and retailers work to expand their core business and change their strategies to include more licenses. For example, Merck and Upjohn have authorized organizations in other parts of the world to manufacture and sell their pharmaceuticals.

Other companies using licensing agreements in this way are McDonald`s, NestlĂ©, Anheuser-Busch and KFC. It is difficult to set an acceptable royalty rate for a product because there is no rapid fixing percentage that can be used as a general measure. Although rates ranging from 3% to 8% of net sales are common, each licensing agreement is unique and the only important consensus on royalties is that between the licensee and the taker as a result of negotiations. Examples of licenses are available in many different sectors. An example of a licensing agreement is an agreement between software copyright holders to a company, which allows it to use computer software for their day-to-day activities. A non-compete clause. The licensee agrees not to allow anyone to compete with the licence in the area and period defined in the agreement. All Arm and Hammer products are embellished with a real arm – Hammer Baking Soda. The licensing program includes CC air filters that clean and cool the air.

With a history of more than 100 years on the market, Arm and Hammer products are found in most hardware, mass trade, pharmacy and supermarket chains.